Public Relation Sector Feasibility Study on the Gulf Region Research Paper

Public Relation Sector Feasibility Study on the Gulf Region - Research Paper Example has grown over the years in the gulf region, being useful in sectors like charity and consultancy, where firms are seeking to build their image in the eyes of the public and make the most out of public relations. This report attempts to identify the correlation between the charity sector and public relation for the consultancy sector exemplifying their potential as a career option for practitioner using sector analysis. Although the size of the public relations in the charitable sector is currently small in the Gulf region with 78 nonprofit organizations (Özbilgin & Healy, 2003, p. 23), there are notable trends that point out to the increasing size and the need for public relations in this sector. The current small size may be owed to the previous notions that undermined the role of public relations in charity. Many organizations relied on crude means of publicizing their communications, instead of employing professional services to cater for such needs (Benthall & Bellion-Jourdan, 2003, p. 34). However, the art of public relations has been popular in the last decade and is increasingly used by most organizations. The value of public relations in the sector is enormous and there is increasing need to build good relationships as well as foster cooperation with other players in the industry (Hitchins, 2006). In the Gulf region, charity organizations need to employ strategic public relations as a means through which they communicate their valuable information to the public to help them understand what the organization does, its missions and objectives. One of the major players in the industry is Charity PR, an organization geared towards popularizing the art of public relations in charity organizations, as well as addressing key challenges that have faced the sector in the last few years. The key stakeholders the run the charity sector in public relation include government through agencies, the nonprofits organizations, public benefit authorities (PBA) and private